Field Service Digital Marketing 101
Field service companies are adopting digital marketing because they realize its effectiveness. It enables better targeting and helps your prospective local customers find you. Additionally, in some metro areas, competition may be fierce. That’s why field service digital marketing should be a priority for your business.
Digital Marketing Drives More Results than Traditional Marketing
Field service companies often use billboards, direct mail, and other traditional marketing strategies. You may not feel you want to eliminate all of these; however, they can be hard to measure.
Digital marketing is trackable in every respect, so you can easily attribute leads and conversions to campaigns. It also continuously delivers better results because it targets people who actually need your services.
The potential to drive revenue is clear. There are several key things to do to build a comprehensive field service digital marketing strategy.
Optimize Your Website
The first piece of digital marketing is your website. It needs to look good, be mobile-friendly, load quickly, and be easy to navigate. If your website is outdated and doesn’t deliver a good experience, prospective customers will abandon you fast.
Additionally, the content on your website should be high-quality and search engine-focused. Ideally, you can rank high for your services and locations so that users find you organically. To do this, you should engage a professional writer for your website copy. Also, continue to add content to your website to support SEO, such as blogs, videos, and projects.
Another important aspect of your website is reviews. Customers need to trust you to come into their homes or businesses, so they want to know you’re credible and trustworthy. Check out how to get more reviews for your business.
Invest in Social Media Marketing
Having a profile on social media websites won’t help you attract new customers. Posting on your profiles regularly and ensuring all the details are complete (contact information, address, hours of operation, description, etc.) is a good start. You should also consider social media marketing.
You can test out inexpensive campaigns on Facebook that target those who may need your services by location, demographics, and specific preferences. For example, you could target adults over 30 in specific zip codes who are homeowners if you’re a residential plumbing company. Even if they don’t need you today, you’re now on their radar. When a plumbing emergency occurs, they’ll call you.
Leverage High-Quality Search Ads
Field service companies rely on search ads to generate new business. It can be a valuable lead source when you deploy PPC (pay per click) advertising strategically. You will likely be bidding for high competition keywords, so you need to make the best impression.
Your ad copy needs to be clear, concise, and compelling. You’ll also want to use extensions, specifically phone numbers for click-to-call or location site links if you have multiple ones.
Managing PPC can be overwhelming and a full-time job. Thus, having a professional manage it translates to better results and less work for you.
Earn More Leads with Digital Marketing
Field service companies have lots of opportunities with digital marketing. You can win more business and increase your digital footprint. The critical elements include an optimized website, SEO, social media marketing, and search ads.
We can help you with all these things. Our years of experience working with field service companies mean we’re ready to deliver results. Get in touch to discuss your needs.
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