Video marketing can be a powerful format to attract and convert customers. Currently, 78% of people watch videos on smart devices weekly, and 55% do this daily. That’s a lot of attention on this type of content you could be missing. Unfortunately, many small businesses think video marketing is too expensive or complicated. That’s not the case. We’ve got some helpful tips on how you can make video part of your digital marketing playbook.
Video Drives Results
Before we get into the tips, you’ll want to consider these facts that demonstrate the power of video.
- 72% of customers prefer to learn about products or services via video.
- 87% of companies using video marketing reported positive ROI.
- Video is usable in multiple channels: websites, social media, display ads, OTT/CTV (over-the-top and connected TV), and more.
- Targeting capabilities exist for video ads. Depending on the channel, you may be able to target by location, demographics, or previous digital interactions of the user.
As you can see, video can be vital in driving conversions for your company. Now, let’s look at how to produce them easily and affordably.
Easy, Affordable Ways to Create Marketing Videos
Here are the best tips for small businesses to consider in marketing video development.
Subscription Platforms Require No Technical Aptitude
Multiple subscription services have a variety of animation, stock footage, and other content elements. You can create videos on their platforms without any video editing knowledge. Most use a drag-and-drop method. Some options include Canva, Biteable, and Promo. They are all relatively inexpensive.
Creating Homemade Videos on Everyday Devices
As you know, the phones we carry around every day are quite remarkable. The clarity and visuals you can record on your phone look very professional. This could be a good approach if you have someone on your team experienced in video editing.
Customizing Canned Videos from Manufacturers
As a small business, you may sell products from well-known brands. Often, they provide promotional material in the form of videos. You can take this and customize it with your company information as a certified dealer or distributor and any exclusive deals you have currently related to the brand.
Working with a Local Digital Agency
If you don’t feel comfortable navigating video marketing alone, turn to a local digital marketing agency. They have the skillsets to help you from concept to production to distribution. They can also recommend where and how to use the video for it to have the greatest impact and meet the goals you have in mind.
But you may still have no idea where to start on your content.
What Type of Videos Should You Create?
Even with these tools, you may still feel stuck creatively. You may not know where to begin in producing your first video. What to develop should align with your primary marketing goals, which may involve:
- Attracting a new type of customer
- Launching a new product, service, or location
- Increasing revenue
- Improving brand awareness
- Promoting a sale or event
From there, you’d begin the creative process. You may find that leaning on digital marketing experts can move this along faster. They can work with you on a script, storyboard, and everything else.
Don’t Miss Out on the Benefits of Video Marketing
Video should be a major part of your marketing plans. If it’s not, you could be missing out on opportunities. Find out more about developing and using video marketing by talking to our digital marketing experts.
