5 Reasons It’s Time to Redesign Your Website
Your company’s website is your pitch to the world. It should illustrate your strengths, solutions, and brand values. However, a “bad” website can turn a first impression sour quickly. A strong website is the most valuable digital asset you can have. So, if it’s not representing you well, it’s time to redesign your website. If you aren’t sure if you need a redo, check out these five reasons to redesign your website.
It’s Not Responsive
A responsive website is vital to user experience. Responsive means that it automatically correctly displays no matter the device. Even though there has been a rush to be mobile-friendly, some websites still don’t have the capability. A site that doesn’t load correctly on mobile could mean you immediately lose a possible customer. If your site isn’t responsive, it’s time for a website redesign!
It Has Old Branding
Do you have a new logo or colors? If you haven’t made these updates to your website, then your brand isn’t cohesive. Ideally, all digital and print assets should carry the same brand attributes. Get a fresh look with a website redesign.
It Doesn’t Reflect Your Current Services or Products
Your website is where potential customers research who you are and what you do. If it’s not accurate, then you’re starting off on a bad foot. Over time, companies grow and change, and your website should reflect this. If you need new pages, homepage updates, or other significant changes, you need to plan a redesign.
It’s Outdated and Ugly
It’s easy to spot dated websites — layouts, menus, fonts, colors, and images can all be telling signs. If your website looks like it’s from 2000, visitors may think you’ve gone out of business. Design creates a user’s perspective, so you want to make sure it’s modern, inviting, and delivers an exceptional user experience (UX).
To ensure your website relays credibility, it must demonstrate contemporary design. Those components include images that stretch the full length, drop-down menus on the side, call to action (CTA) buttons that pop, and timeless photography or illustrations. All of these contribute to UX. The easier a person finds your site to navigate, the more likely they are to stick around and not bounce immediately.
It Doesn’t Showcase a Blog or Resources
No matter what you sell, people come to your website to learn. The best way to do that is to promote content that shows your expertise and that is relevant to your audience. Adding a blog or resource page is another good reason to consider a redesign so you can showcase this area, including making sure recent blogs populate on the home page.
Redesigns to include these elements aren’t just about aesthetics. Your backend will need an upgrade as well so posts are attractive and inviting.
Are You Ready for a Website Redesign?
These are the five most important reasons to redesign your website. There are many more, but keep in mind that websites are fluid things that continue to evolve as your brand does. Designing websites and maintaining them is probably not a core competency for your small business, so let the experts assist you. Our WordPress web design pros can immediately elevate your look and UX. Check our website portfolio to see what we can do.