If you’re new to working with digital marketing firms, you may have questions and apprehensions. If you’re going to invest in digital marketing tactics, you want to find the right partner to deliver results.
So, what should you expect from an agency? And what does the process look like? Let’s find out.
Industry Expertise and Market Knowledge
You probably don’t want to be an agency’s first anything. Instead, you should expect they have expertise in your field. They don’t need to be an industry that only caters to your industry. Still, they should know your business model and have experience in customer acquisition for your vertical.
Second, they should have market knowledge if you’re a small local business. Ideally, they’ll understand the opportunities and competitive landscape, so they can help you navigate growth sustainably.
To validate these things, agencies should provide you with portfolio samples, customer testimonials, and other “proof” of their capabilities.
You should expect your digital marketing agency to be responsive to your questions and needs. You might have regular meetings with them to discuss campaigns and results, which is good. However, you’ll likely need to interact with them in between, and those may be an immediate need. A customer-focused agency will always be timely in replies.
Stress-Free Integrated Management of Digital Marketing
You hired an agency because you don’t have the expertise or staff to execute digital marketing. Thus, it’s normal to expect that they have everything under control. You should, of course, be part of the conversation and have a sign-off on creative and tactics.
They’ll make the recommendations and execute them based on your goals and objectives. Having an upfront discussion on these things is critical to their ability to provide you with results.
Another component of this is making sure you’re working with a turnkey agency with various digital marketing services, from website design to SEO to social media marketing. You want to work with one partner, not many.
Reporting with Context
Most digital marketing agencies deliver monthly reports on performance. These may be overwhelming without context. Customer-friendly reports are a must to have visibility on efforts and how they’re contributing to revenue. While an agency can’t guarantee results, they should be able to correlate tactics to outcomes.
Reports will have graphs and charts, and you should expect some insights based on the data. Better yet, the agency should offer you ways to leverage these insights into actionable steps to improve results.
Integrity and Honesty
Finally, your biggest expectation should concern integrity and honesty. You don’t want to be caught off-guard and realize that an agency is not being truthful about everything. For any partnership to work, there must be trust. In choosing one, you’ll want to do your due diligence and ask lots of questions.
After you begin working with them, trust should only grow as you get to know each other and collaborate. Keep asking questions at meetings and looking at reports so that you are always on top of the value an agency brings to your company’s growth.
Digital Marketing Agency Expectations: We Meet Them All!
As a full-service digital marketing agency, we embody all these attributes. We have the experience you seek, the communication you deserve, and integrity in all that we do. Find out how working with us can deliver exceptional experiences and results.