SEO (search engine optimization) is one of the most critical elements of digital marketing. Most customers start a buying journey by using a search engine. They seek information, advice, best practices, and solutions. As a result, SEO helps your company grow. The more visible you are in search results relevant to what you do and whom you serve, the greater your opportunity to attract and convert customers.
In this post, we’ll review the importance of SEO and why it fuels growth.
Why SEO Matters
Very rarely will prospective customers stumble upon your website. There’s always word of mouth, but local buyers commonly use search to find a business or solve a need. In the digital highway, you need to rank well to create visibility around your brand. When you do, growth is inevitable.
6 Ways SEO Grows Your Business
Beyond the visibility factor, which is the core of growth opportunity, there are many other ways SEO impacts business growth.
SEO Enables You to Reach the Right Audience
The keywords and terms you optimize for will be specific to your audience and your business. You don’t want to be the first result for something that doesn’t pertain to you or would show up for the wrong audience. For example, field service companies may only focus on residential or commercial work. If that’s the case, they only want to reach one of those audiences and would use keywords associated with the specific types of customers they want.
SEO Delivers High-Quality Leads to Your Website
Those searching have an interest in what you offer. They find you in the search results and then visit your website. You can consider any leads you get from SEO to be higher-quality. Many businesses see higher conversion rates with SEO than any other channel. If you want to improve yours, SEO is key.
SEO Improves Brand Awareness
An important part of business growth is increasing the awareness of your brand, and SEO supports this. As people search more and more regarding their issues solved by your solutions, you’ll continue to appear to them. Continuous reinforcement will make it evident to customers that you’re an excellent option.
SEO Strengthens Your Credibility
SEO can improve your credibility, too, as people can trust that you are a legitimate business. Most people know that Google wants content to rank high that’s accurate and trustworthy. Thus, if your business continues to rank well organically, people may be more apt to click and find out more about your company.
SEO Allows You to Beat the Competition
You probably aren’t the only business in town that does what you do. There’s no better place to beat the competition than on search engines. Continuing to improve your SEO rankings keeps your brand top of mind for anyone that needs your service or product. If others aren’t paying attention to SEO, you have the dominant position to be the company customers select.
SEO Is Always Working to Grow Your Business
SEO is a long-term strategy with long-term results. The content you’ve optimized continues to rank and deliver website traffic. Paid marketing tactics only return results when they are active. SEO is forever! However, your rankings can slip due to competition, so monitor these and make adjustments to content if you fall.
Let AQ Marketing Help You Grow Your Business with SEO
SEO is a strategy that you must work on continuously. You’ll need to keep publishing content to your website and optimizing it, which can be challenging. Tapping our SEO experts to help means less work for you. Check out our SEO services today to get started.