4 Ways to Drive Traffic to Your Website
Your website is your most important digital asset. It’s a property that you completely own and control. However, getting your target audience to your website isn’t easy. There is fierce competition in almost every industry. So what’s the secret to driving traffic to your website?
In this post, we’ll explore four ways to drive traffic to your website that work.
Why Does Website Traffic Matter?
The obvious answer is that users that land on your website will consume your content and decide they want to do business with you. The more eyes on your website, the greater chance to earn new customers. Further, the more website traffic you gain improves your organic ranking in search results as Google deems it credible and relevant.
How to Drive Traffic to Your Website
There are many tactics to execute to increase your website traffic. Some are easier to implement than others, and the process is not a one-time exercise. Instead, it’s a long-term strategic pillar that you’ll have to continue to enhance.
Here are the basics of increasing website traffic.
SEO (search engine optimization) requires that all content on your website be optimized. What does “optimized” mean? In short, it means the content uses the keyword appropriately and has proper formatting and technical SEO best practices. The better optimized your content, the more likely it will appear higher in Google results and deliver clicks to your website.
Small businesses can take advantage of paid ads to deliver traffic to your website. There are many choices. You can use Google Ads to bid on keywords and have your ads in the “paid” section of Google results. Google reports that businesses can earn $2 for every $1 they spend.
The other option is paid ads on social media profiles. They work differently. They aren’t based on keywords but instead allow you to target a specific audience. You can target based on location, job titles, interests, and more. Facebook has the greatest market share here. With minimal investments, you can see a positive ROAS (return on ad spend). The key to this is developing compelling ads that reach the right type of buyers. Buyers look to ads for product discovery — a survey found that a typical Facebook user clicks on ads 12 times a month.
Organic Social Media
Social media profiles are the top channel for content distribution. You can share your content on these profiles with all traffic pointing back to your website. In most cases, businesses use organic social media to post blogs and promote deals and specials. Your followers will see these posts in their feeds. And, if they share them, it expands your reach.
Social media marketing can be very fruitful in driving website traffic. Still, it does require consistent effort and publishing to work. You’ll know if it’s a good channel based on the performance stats related to clicks from posts.
Email is a highly effective channel as well to get buyers back to your website. When someone opts into emails, they are giving you permission to communicate. However, you need to ensure that the email content you create delivers value. Focus on segmenting your email lists to deliver relevant promotions and offers that get them to click.
Do You Want More Website Traffic?
If your business needs help with generating website traffic, our experts can help. We offer comprehensive marketing solutions for small businesses. Contact us today to get started.