Mastering PPC (pay per click) advertising requires lots of effort, time, and expertise. It’s not something you can set and forget. Continuous monitoring is essential to improving ROAS (return on ad spend), and most small businesses don’t have the capacity to do this. Hiring a PPC management firm can alleviate these pressures and put you on a clear path to success.
If you’re unsure if you should hire a firm or go it alone, read through these reasons why professionals can deliver more value.
PPC Is Complex, Expertise Required
There are many elements of digital marketing that don’t require years of experience. PPC isn’t one of them. It’s complicated, data-driven, and ever-changing. PPC is always in need of tweaking and reworking for the best results. Those who have years of working in Google Ads know the landscape and how to optimize all kinds of ad types.
Firms Can Scale PPC with Ease
Even as a small business, you may have many different campaign types you want to use in PPC. Those could include various products, audiences, or geographies. Keeping this in-house means scalability is tricky, whereas a PPC management firm can do this with ease, ensuring that all campaigns are working at their maximum potential.
Integrated Management
Hiring a PPC management firm means you get a complete service. Integrated management puts the responsibility on the agency, not you. They manage all the components like adding keywords, adjusting bids, split testing, and tracking. With everything under the firm’s umbrella, you stay in the loop with monthly reports that are clear and easy to understand.
Trend Interpretation and Application
Another aspect of PPC that a firm handles is looking for trends and emerging patterns. The keywords and phrases you use today aren’t relevant forever. Your provider can pick up insights related to keyword and traffic trends, allowing you to pivot when necessary. An example could be specific projects. Say you have a line of products. Last month, product A was popular in search. Then it began to decline, and Product B had higher engagement.
Noticing these trends in near real-time allows your PPC firm to make fast adjustments so you’re promoting more heavily the product that’s currently in demand.
It’s Cost-Effective Versus a Full-Time Employee
If you want to do PPC right, you need a dedicated resource. Making it part of what one person does usually leads to neglect and a money pit with no results. So, the option is to hire a full-time employee or outsource it to an experienced firm. Each is an investment, but hiring an agency is much more cost-effective.
As a small business, you likely have employees that are generalists and can wear lots of hats. That’s great for growth and working lean, but it’s not a great formula for PPC. Having a firm that specializes in this and can support your efforts consistently matters tremendously.
Hiring a PPC Management Firm Is Good Business
Using PPC to drive traffic, leads, and sales can be fruitful, but it requires expertise and time. That’s often hard to do internally. Instead, rely on those that are veterans and have a history of proven results. That’s what we bring to the table. We’d love to be your PPC partner of choice. If you’d like to learn more, get in touch.
