Growing your local landscaping business with digital marketing can be very effective. You’ll need to execute the right tactics that find your ideal customers. Whether you’re just starting or have been around for decades, you can learn something from this post on landscaping business digital marketing strategies.
Ensure Your Website Is Optimized and Mobile-Friendly
Before considering any other digital marketing tactics, your landscaping website needs to do its job. It’s your most valuable digital asset. It should attract new customers through SEO (search engine optimization) and convert new visitors. Further, your website must be mobile-friendly, as that’s where most local searches start. Get these things in order first!
Develop Marketing Plans for Each Season
No matter what your service area is, it’s seasonal. The type of services you provide differs in winter, spring, summer, and fall. You must consider that when mapping out tactics. You want to get ahead of each season by launching digital ad tactics in advance.
For example, spring means that most yards are coming back to life. Homeowners will need to turn their sprinklers back on and check for winter damage. New seeding and planting also happen in the spring. At the end of February and the beginning of March, you’ll want to run campaigns promoting these services with promotions to acquire new customers.
Improve Your Reviews to Earn New Customer Trust
Local customers read reviews and count on them as they make decisions. You’ll need a strong online reputation with reviews on your website and third-party platforms to stand out. Develop a program to solicit more feedback and reviews from customers to build this up all year round.
Publish New Content Regularly to Improve Organic Rankings
Your website pages are critical for SEO rankings, but they are the only type that can garner you clicks. Regularly publishing new content on your website like blogs, case studies, testimonials, and before-and-after pictures also impact ranking.
When you consistently put new content out, it serves as an indicator for Google that your digital footprint keeps expanding.
Work on Lead Conversion Optimization
Not every lead will be ready to purchase. Consumers may browse your website and contact you but aren’t prepared to say yes. How can you improve on lead conversions like this? Nurturing your prospects through email campaigns is an option.
Another option is to use Facebook advertising and target interested parties. You can create campaigns that target specific demographics and people (if you have their email address and matches their Facebook account). This way, you’re popping up in their feed and enhancing their recall.
Develop Paid Search Campaigns Focused on High-Intent Buyers
You can use paid search ads throughout the buying funnel. In awareness and consideration, searchers are researching and collecting information. You may find better results in directing most of your ad budget toward high-intent searches where buying signs are present. It could simply include words like “purchase,” “hire,” or “schedule” with your core keywords about your services and your location. Run some tests to see how these are working, and be sure that these ads point to a conversion-focused landing page.
Landscape Business Digital Marketing with AQ Marketing
As a local, experienced digital marketing agency, we can help your landscaping business meet its marketing goals. From website design to paid ads to SEO, we’re a turnkey solution to driving results. Get started today!
