5 Must-Have Pages for Law Firm Websites
A company’s website is its most important digital property. When people visit your website, it should be easy to navigate and understand. A modern, appealing website demonstrates the credibility of a company and builds trust. That’s critical for legal services. If your law firm website isn’t getting traffic or has high bounce rates, there’s a disconnect, and it could be costing you money.
So, what pages should law firm websites include? And what are the best practices for website design for these pages?
The homepage is the most important page. It’s the introduction to your company, what you do, and who you are. It should quickly communicate the benefits of someone hiring you. The best way to do that is to follow this template:
- Hero image (the priority image at the top of the website) with your value proposition (what you do and who you help) with a CTA (call to action) button
- Introductory content that hooks the visitor
- Social proof (content that supports your reputation), including testimonials, statistics on your effectiveness as attorneys, reviews, awards, and associations of which you are members
- Service snippets that lead to those specific pages (i.e., areas of practice)
- Contact information
- Latest news and blogs stream
You can also include a section with special offers for new clients. The design of the page should be simple and transfer well no matter the device used to view it.
This page includes your firm’s story. It should be a brief narrative with highlights. You could even develop it as a timeline. You’ll continue to build on your credibility, as you’ll be talking about the experience and expertise of the firm.
Within the About page — or as a subsection of it — you should also have team bios. Before anyone hires your firm, they’ll want to know about the individuals behind your firm. The bios can include education, years of experience, and practice specialties. But these don’t have to be all business. They can also include some personal information or even just a fun fact.
Every law firm has specific practice areas, and it’s essential to define what these are. This helps visitors to understand if it’s a good match before they contact you. You should outline the types of cases you handle, processes, and attorneys that focus on those legal needs within each practice area.
Each block of that page should have a relevant image with a text block. Using bullet points here breaks up some of the text and makes it easier to consume.
Educating prospective clients is key to converting them. With a well-optimized resource center, you can gain organic traffic directly to these posts. People looking for legal advice usually head to Google first. If you’re a top result, they’re more likely to visit your website.
Keep this page updated with new content and ensure it is easy to navigate. A search bar is a must-have so users can find what they need. Also, filtering by topic or content type is an excellent user experience design principle to apply here.
Questions are part of anyone retaining legal counsel. If you can proactively answer questions, your new client will come into the relationship with an understanding of what the process is and how you work.
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