Are you leery of investing in digital marketing? You may think that it’s a waste of money and time. If that’s you, it’s time to change your mind by reviewing the ways digital marketing contributes to revenue.

With strategic tactics in place and a way to track and measure performance, you can have clarity on the ROI of digital marketing.

SEM Delivers Better Leads

SEM (search engine marketing) is imperative for local businesses. Executing SEM campaigns with the most relevant keywords and location can ensure you show off in search results. While you shouldn’t write a blank check for SEM, you should make it a monthly budget item. You can optimize your ads to deliver better leads by working with SEM experts.

That sounds great, but does it work? Research shows that visitors from paid search ads are 50% more likely to convert than those from organic traffic.

Additionally, SEM is trackable and attributable, so you’ll always know its impact on your revenue.

Social Media Ads Drive Sales

Social media sites have become another channel for businesses to acquire customers. Many people use these platforms to search for and discover new products. What’s great about social media marketing is that you can target very precisely. You decide the type of person who should see your ad based on location, demographics, interests, and other details. You can also start small and test out different messaging.

The reality is that your customers are on these platforms looking for solutions. In fact, 74% of people use social media in their purchasing decision.

Local SEO Enhances Awareness

In addition to SEM, you should also invest in SEO. That’s especially true for local businesses. Here’s an encouraging stat—80% of local searches convert! To achieve high rankings on Google, you’ll need a few things in place to attain these results:

• An optimized website that uses SEO best practices and is mobile-friendly
• Relevant, well-written content on your website pages that target keywords
• Claiming and completing your Google My Business Listing, which appears in local search results and includes business information and reviews
• Creating location-specific pages for your services, such as “bathroom remodeling in Boston” or “professional painters in Woburn”
• Developing blog content consistently that uses keywords your customers would search to learn more

By consistently investing in SEO, you can see how it improves website traffic and delivers revenue.

Adding a Chatbot to Your Website Can Generate Leads

Chatbots are critical to engagement on your website. They can serve as 24-7 customer service, providing immediate answers to general questions. Chatbots can reply to users in real time, which could resolve the customer inquiry and result in a purchase.

Most people have no concerns about interacting with chatbots. In many cases, they’re more likely to click a chatbot than complete a form on your website. By having a convenient way to communicate, website visitors may stay on your site longer and be more apt to continue the conversation with a live representative.

It’s an inexpensive investment that can be another channel to increase revenue.

So Many Ways Digital Marketing Contributes to Revenue! Invest in Your Company’s Future

Digital marketing is critical to growing your business. Because it’s measurable, you’ll know how it contributes to revenue. Launching all these tactics with a strategic approach helps you reach the right audience and create opportunities. It can be challenging to manage it all, so we offer digital marketing solutions to small businesses designed to maximize investment and deliver results. Request a consult today to learn more.