The content on your website is instrumental in converting browsers to customers. Your home page introduces who you are and what you do. Pages for products and services describe what you offer. Those are all must-haves for your website, and so is blog content.

Blog content supports SEO ranking and is often the first page new visitors enter on your website. Consistently publishing educational and relevant content for your audience also helps you build trust and move them through the buying process.

In this post, we’ll cover the importance of blog content and how to build a strategy for it.

How Blog Content Helps Your Business

In the introduction, we addressed some of the benefits of blogging. Here are some more points to consider.

• Blog content helps improve your organic search rankings. When you develop articles that target specific keywords your ideal buyers search for, you can attract them to your site. The more keywords you rank well for, the easier it is for people to find you. Blog SEO is critical for website traffic.
• Regular blogging informs and educates buyers. A well-informed customer is a better one. If you teach them best practices and provide them tips, they’ll know more about the product or service they need. If they learn from you, you’ll be at the top of their list when they are ready to purchase.
• Blogging builds trust and credibility. Tell great stories where customers recognize the challenges and understand the solutions available. When you take this angle, they will see you as experts in the space and trust your recommendations.
• You’ll have more content to share on channels. You’ll need content if you want to post on social media or send out email newsletters frequently. A blog is the best place to put it.
• Blogging creates leads. When you have a library of content and distribute it, prospects will find it and consume it. If you’ve provided high-quality content, you can expect to see conversions from it.

Creating a Strategy for Blog Content

The biggest obstacle to blogging for most companies is doing so consistently. That’s easier to manage when you have a strategy. Developing one should include:

• Your throughput goal – How many posts can you manage a month based on your resources?
• Topics – What are four to five main topics you’ll feature on your blog?
• Keywords – What keywords should you target that will be relevant to your audience?
• Workflows – What’s the process for getting a blog from start to finish? What kinds of resources do you need?
• Distribution – Where will you distribute your blogs (i.e., social media, email, third-party sites, etc.)?
• Metrics – What will you track and measure to understand the value of your blogs in generating revenue?

Once you determine the answers to these questions, you’ll be able to create a content calendar. This will prioritize the posts you want to complete and outline content creation and publication tasks.

You may have some bumps just starting, but you’ll learn from those. You can continue to refine your blog strategy based on data, too. The metrics you’re tracking can reveal the most engaging topics and formats.

Blog Content Made Easy with AQ Marketing

Now that you know the importance of blogging in attracting and converting buyers, you’ll want to get going. Maybe you’re struggling with resources and management. If so, you can look to us to support your blogging needs. Our expert writers can help you connect with audiences and increase your revenue.

Connect with us to learn more.