We are currently living during the best time to start a small or medium-sized business. That’s because the current technology and innovations that exist today are so powerful that you can use them to grow your company and compete with the big dogs in your industry. Here at AQ Marketing, we have helped many companies reach and sell to their target audiences, and during that time, we have seen many exciting innovations that we think you should incorporate into your business to get the results you desire.

Mobile Technology

Regardless of the type of industry you’re in or the services you provide, there is likely a chance that creating a mobile app is in your best interest. If you sell products via an e-commerce website then you can put the same products on your app so customers can shop from anywhere. If you offer digital products or advice/information to customers, you can put that same material on the screens of mobile phones.

While this is a great idea, you cannot create and release a mobile app overnight. Instead, you need to plan accordingly, come up with a good navigation scheme, and ensure that all of your links work well, amongst other tasks. Then you need to have it tested over and over until you are sure the bugs are worked out and your customers will be able to use it without issues. Do all this and you can easily cater to customers on the go.

Digital Marketing

Another way to reach out to people on the move is to advertise your business via digital marketing. Yes, there is still room to send out physical mailers and coupons but customers these days are often on their cell phones and tablets, so an advertisement sent to their email may get their attention.

You should also consider marketing on a social media platform like Facebook or Instagram where you may be more likely to catch the eyes of your target demographic. You can either create a straight post where you just talk about your latest product or you can try to come up with a funny line or catchphrase to draw them in. No matter what you do, make sure that you post on a regular basis (at least once per week). That way, customers will see your brand more often and remember to shop with you.

Remote Work

The COVID-19 pandemic changed how we work in many ways but the biggest impact it had was showing us the benefit of hiring a remote workforce. When we eliminate the need for a physical office, we can cut down the costs of utilities, office space, and supplies. Plus, remote workers can be as, if not more, productive than their in-house counterparts

In order to help your remote team even further, you should introduce a new digital innovation in the form of cloud computing. When we use the cloud, we can work from almost anywhere and access the necessary software applications with the touch of a button. Plus, data saved on the cloud is protected and secured by the provider so you can ensure that your information is safe.

Do Your Research

In addition to understanding how a product or innovation may help your business, you also need to do your research and ask the important tech questions so you know who to contact if something goes wrong and you can have confidence that you will get a response with the answers that you need. It is also important to know all of the potential costs involved in the endeavor. The last thing you need is to bring on a whole new service just to find out too late that it doesn’t really fit within your budget.

As you can see, there are many forms of innovative technology that you can implement into your growing business. Try one or two and you are sure to notice a big difference. If you need help or have any questions about the services offered by AQ Marketing, then contact us at 781-404-3370.