Responsive Web design refers to creating a website that should respond to the user’s behavior and environment based on screen size, platform and orientation. The practice consists of building a website with a mix of flexible grids and layouts, images and an intelligent use of CSS media queries.
As the user switches from their laptop to iPad, the website will automatically switch to accommodate for resolution, image size and scripting abilities. In other words, the website should have the technology to automatically respond to the user’s preference, desktop, laptop, ipad, tablet, smart phone. This would eliminate the need for a different web design and development phase for each new gadget on the market.
Responsive website design has been around for years but has become increasingly important as mobile device adoption is standardizing across the globe. As of 2017, approximately 95 percent of Americans own a cell phone and nearly 65 percent of the world’s population uses one. Moreover, smartphone use is expected to grow in the United States to as many as 264.3 million people by the end of 2021. E-tailers are ramping up as well, with 80 percent embracing m-commerce, and for good reason: m-commerce is expected to grow to as much as 45 percent of total e-commerce market in the United States by 2020.
These statistics bring a more-important picture to light when considering that a 2015 survey revealed that 59 percent of respondents used their mobile phones for shopping. However, the study revealed that transactions were completed on laptops and desktops due to a lack of features or adaptation to their devices. Whether accessed through mobile, tablet or laptop, today’s users need flexibility. A WordPress site offers a multitude of benefits that small businesses can take advantage of and it’s enhanced even more when it’s responsive. Here’s how:
WordPress has become the first choice for small businesses website design because it is easy to use and reasonably inexpensive. Thanks to it being an open-source platform, WordPress is free to use and themes and plugins are often priced reasonably. This makes it more cost-effective to get started and to maintain your website once it is built. The cost advantage also increases with responsive WordPress website design because the system automatically make a mobile version of your website. Thus, eliminating the need to build a separate mobile website for your small business.
Because there are billions of webs online, optimizing your site for the web is vital to stay competitive or create awareness of your product or brand. When you use platforms that are optimized for search engines (such as WordPress), you can capitalize on ranking well and getting noticed, and this experience is enhanced when your WordPress website is responsive. This is attributed to the concept that Google recommends using responsive website design and WordPress because it is optimized for mobile devices. This also becomes important when trying to gain local exposure.
Ease of Use and Management
As a content management system, WordPress offers ease of use thanks to its integration-friendly design. This makes it easy to incorporate apps and schedule social media content, blogs and other content. Managing different URLs can become a pain point, especially if frequent updates to content are required. However, a responsive WordPress design helps alleviate this issue and create one central URL. Also, because the platform is customizable and multi-user friendly, you can keep your content fresh and shoppable for an enhanced customer experience and collaborate changes with teams with ease.
WordPress makes it easy to scale your website as your business grows. Because a community of developers and designers are constantly working on the platform, the platform experiences consistent updates from security to usability. This helps to ensure smooth transitional changes as your company expands.
Having a WordPress website that embodies responsive design is becoming a standard and is essential to capturing potential clients and customers. Don’t miss out on potential clients and revenue. If you’re ready to transform your WordPress website to be mobile-friendly or responsive to multiple devices, you don’t have to do it alone. At AQ Marketing Inc., we work to combine our expertise in website design and marketing with quality work to accommodate a variety of budgets. Since 2003, AQ Marketing has been designing websites for small businesses, and we’re here to help you with your design needs. If you’re ready to maximize your site’s potential with responsive WordPress website design, contact us today.