Building a Business: Logo and Brand Identity

Jan 15, 2021

Building a business takes grit, determination, and perseverance. While you’ve likely focused on the operations, sourcing, finances, and logistics, have you thought about your brand? Your logo and brand identity, including colors, fonts, and other graphical elements, are crucial for the launch of a business. They represent who you are aesthetically and build an impression you want to share with the world.

If this is a line item you’ve not paid much attention to, that’s okay. We’ve got insights to share on how to build a brand.

Why Does Logo and Brand Identity Matter?

Think of some of the most successful companies in the world. Everyone can spot the Nike, Coke, or Apple logo. It’s become synonymous with their name and integral to their brand story. The same thing matters for small businesses. While your logo design may never have this type of recognition, it matters in your community and market.

From a logo on a work truck to your website design, logo and brand identity are your pillars. A consistent and cohesive look across all your business’s print and digital assets shows customers that you’re credible, reliable, and serious. You don’t want your venture to look sloppy or unprofessional, and that’s why you should tap experts to help.

Considerations for Finding a Logo Design and Branding Partner

Creating a business costs money, and you’re likely conservative in what you allot to branding. But “cheap” offers rarely turn out well. It’s true you can go online and outsource the design to parts of the world with lower costs. Keep in mind that the quality of the work may not be up to your standards. You also don’t have direct access to these designers on gig platforms. Things may also get lost in translation. It could end up being frustrating and take much longer than you expected.

Alternatively, you can use a local design firm that understands your business, likely because they’ve worked with many others in your industry. They are professionals that always deliver high-quality work and collaborate with business owners to ensure their values and passion are apparent in the final branding elements. It can also be affordable, not “cheap.” Further, you need to consider brand identity an investment in your business as it will be how you’re recognized from now on.

Questions to Ask When Selecting a Designer

When narrowing down your design firm options, there are several questions to ask that can help you make the best decision for your company.

  • Do you have experience designing in my industry? It’s always a plus if they do, but be sure to check out their design portfolio to get a glimpse of their capabilities.
  • How many logo options will I receive? Having a few options is always good; otherwise, how would you compare the design? Most firms provide at least two or three options.
  • What’s the process? You want to be part of this because it’s your business. So ask about the general steps from initial consultation to delivering designs.
  • Can I provide samples of brands I like? Designers like inspiration, so most firms would welcome this input. It gives them a reference point and an idea of your aesthetic preferences.

Your Business Deserves Professional Logo Design and Branding

You’re putting so much into your new business, and it deserves to look just as good as it runs. We have years of experience helping small companies to launch with impactful logos and branding. Contact us today to chat.

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