Internet & Digital Marketing News

Guiding Your Organization With Data Visualization

by | Sep 1, 2022 | AQM News

As the business landscape has become more interconnected, it has brought with it a plethora of market insights and metrics. As a company develops, it must adapt to modern means of data organization. Data visualization helps you present info in an understandable visual format that will help you convey complex concepts to your staff, investors, and clientele.

Graphic Communication

Data visualization conveys large and complex sets of information in an easy-to-follow manner. Seeing the implications of trends and patterns over time can help the business make educated decisions while understanding the bigger picture. This allows you to predict the outcome of a given action while considering all the options in front of you.

Engineering and research and development teams may have massive studies and breakdowns justifying a recommended change, but simply stating the facts might be meaningless to the layman or an employee trained in a different specialization. A bar graph showing a simplified version of the problems and potential solutions can help the teams convince those in charge of approving such decisions.

Pointed Presentations

Graphics such as graphs, charts, diagrams, and infographics can all embody examples of data visualization. These elements can be distributed on their own, printed with supplementary text for context, or arranged into slideshow presentations to actively unpack the information with your team. Breaking these concepts down gives untrained personnel and people from other departments the opportunity to brainstorm and collaborate on a given challenge. Simplifying the situations can let new hires and trained experts find common ground to discuss the data.

Sources of common customer complaints can be compiled and represented in a pie graph. Rather than breaking down and interpreting raw data of each complaint, this graphic can very obviously represent what issues need to be addressed first and can shed light on what the best solutions may be. These are just a couple of ways data visualization can convey complex ideas in a digestible manner.

Other Applications

Many employees are interested to know how their company is performing in the larger business world. While it would be daunting, inefficient, and potentially damaging to allow every interested party to see the company’s entire transaction and production history, pointed infographics detailing the company’s successes and failures can be displayed or distributed at periodic staff meetings, giving interested parties an at-a-glance sense of the organization’s financial health and standing in the market.

When teams are working on creating these graphics, they’ll likely wind up emailing images amongst themselves. If you have a PDF with multiple image files that need to be processed separately, try a PDF to JPG online converter that can isolate the individual images within the file while retaining the fidelity and quality of each picture.

Data visualization can be used to show your clientele and potential investors what sets your company apart from your competition. Sources of funding can be impressed by a visual of your organization’s recent profits, showing that you’re worth investing in. Customers seeing a breakdown of your prices compared to your competitors will encourage loyal regulars to commit to their decision while also bringing in new potential patrons.

Visualizing data in a pointed, simple manner can make it more accessible for your entire team. Easily interpreted representations of complex concepts can break down any confusing minor details and give your staff a better sense of what choices to make to improve your workplace.

A Guide for Small Business Social Media Marketing

Like This Article? Let others know!

Subscribe to Our Blog to Receive News and Updates from AQ Marketing.


Request Estimate
Request Estimate (Menu)